Creating a blockchain challenger banking app for the micro-economy.
Senio UX @ M&C|XD [Freelance]
I joined BABB as a Senior UX to do UXR&D, strategist as well as product design to develop their app for the micro-economy so anyone in the world can have a UK bank account. BABB’s mission is to help increase financial inclusion and social integration, while also empowering local economies to generate wealth for themselves.
BABB aims are to utilise blockchain, biometric and machine learning to offer revolutionary decentralised banking services for people across the globe, regardless of background, location or income.
My role was to help understand what needs users have for banking (globally) and define the first launch ‘Alpha’ banking app to be tested with target users for an MVP launch and create the digital roadmap and proposition for the future of BABB.
Persona and User Flows
Wireframes
Final UI
Deliverables
Landscape and competitor analysis
Digital strategy and MVP mapping for launch
Delivery roadmap post-launch
Synthesising user research into Alpha version of the project
Creating the digital value proposition
Conducting UX research with merchants
Defining user flows and journeys
Wireframing and prototypes for testing
Conducting user testing
Creation of GA measurement framework
UX development support
Outcomes
Alpha version of the app fully prototyped and handover to developers
Roadmap for future features scoped
Proposition defined for release
Merchant research and recommendations completed and fed into the existing digital strategy
IA, Wireframes and prototypes