https://www.darrenamer.co.uk/about daily 0.75 2020-05-18 https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1589550950661-R8KMZL9AKHMPXYV99H82/NUFC-sketching.png About https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1589832248632-634KOXB64SWFIGCAI81K/IMG_3099.png About https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1589832247852-VQ7LAPMMW76WS4XIE2TU/IMG_3100.png About https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1589550974968-VQTVRU7C2OT9KL8NS8NB/UXbackground.png About https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1589832245486-XLXTK9NFAF195Y3RRS22/Screenshot+2020-05-16+at+22.42.29.png About https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1589832238520-ONNORJCHB6EDMKK8L6F3/slide1.png About https://www.darrenamer.co.uk/contact daily 0.75 2020-07-02 https://www.darrenamer.co.uk/my-work daily 0.75 2020-07-07 https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1593674475779-ZG0774KGFBJY8CKK8ZZG/Westminster+Abbey+Logo.jpg My work Westminster Abbey website UX case study https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1593674489211-XK49F2JI4TMWI5ZFTKZ5/Cera+logo.png My work Cera Care UX case study https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1593674492668-MEZ8N9SNQJBZDOTBRLN8/PO+Cruises+Logo.jpg My work P&O Cruises UX case study https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1593674492668-DV1PB21YTYM4JTILT7BS/Musicians+Union+Logo.jpg My work Musicians Union UX case study https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1593674492417-N0JRPQ79LGFUSLM0FME6/BABB+logo.jpg My work BABB UX case study https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1593674492975-CQNVU0U8B7X0WXF1ND92/LSE+logo.jpg My work https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1593674532376-M6MS49KWFPHQWRYXA80R/Arrow+Logo.png My work Arrow UX case study https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1593674533190-M6MJQ0I100A0TMFVZXPN/Trafalgar+Logo.png My work https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1593674533918-KU73844XSK33TH9O2F63/Virgin+Active+Logo.png My work https://www.darrenamer.co.uk/home daily 1.0 2026-04-01 https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1589464813540-6WCKVAJTJ9BTECQPBJDM/Darren+Amer+Toptal+Profile.jpg Home https://www.darrenamer.co.uk/home/arrow-ux-redesign monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1599205398794-AAONHQIXDHCHMRES64MI/Arrow+-+Final.png Home - Arrow https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1594119120550-MF0ELLSOKX92VFMEWA0M/Arrow-advice.png Home - Arrow Online help https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1594119115255-LJPP1CG15ARQAYGRAIAM/Arrow-nav.png Home - Arrow Component navigation menu https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1594119112502-AVTOGLTTK9B2SESC5WQ2/Screenshot+2020-07-07+at+11.25.35.png Home - Arrow Chat https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1594117209899-ROYQWRZCWBI6K8HPKT7E/ARROW-Main-Image.jpg Home - Arrow https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1594118060285-RTREA018UZXEKIKR6FP6/ARROW-001.jpg Home - Arrow A partial view of the measurement framework, key journeys for conversion optimisation and an A/B testing programme for ongoing improvements. https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1594118169274-PAM7VI6U35X5NT8JGQMJ/Screenshot+2020-07-07+at+11.19.27.png Home - Arrow An early draft of an Information Architecture to be user tested. https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1594118134195-B5UTB1JHADWHZSUVO48U/IMG_3890.JPG Home - Arrow Sketched page principles, user journeys and wireframes. https://www.darrenamer.co.uk/home/westminster-abbey monthly 0.5 2020-05-25 https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590407241899-ZTCHMNPWJMSSKZFYNDJ8/Home+Page.jpg Home - Westminster Abbey Home page wireframes for Westminster Abbey https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590407242707-CG6L7RLL9L5NSP4HV4JC/1.0+-+Visit+Us+V1+-+DESKTOP.jpg Home - Westminster Abbey https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1589924394920-UOR6E7SDUZ5VV0X5EKYV/Abbey-mos.jpg Home - Westminster Abbey https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590405897931-ZONVGISFPWXHVDWWEW4X/WMA-Affinity-1.png Home - Westminster Abbey I ran a workshop and did some initial work in discovery to rationalise and prioritise content on the current site. This helped (in part) in the development of the Information Architecture (IA). https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590406027231-IF34W4PQ1G7YRQ7PZ0WA/Screenshot+2020-05-20+at+13.11.34.png Home - Westminster Abbey https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590408398833-OZ7RXA3O3EHWDNI22WGL/WMA-FinalU.jpg Home - Westminster Abbey - The final UI was delivered as a design system which is both responsive and made from reusable components to scale for the needs of the business. https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590408925703-TS61NU4TLO75R7N2K9RE/WMA-Awards+-and-press.jpg Home - Westminster Abbey https://www.darrenamer.co.uk/home/cera-care monthly 0.5 2020-06-01 https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590414912057-GRNG8J69J4SF3PYRURIV/CC-wires1.jpg Home - Cera Care https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590414538933-7VSMKSG1PGT8TLVD7ED2/CC-wires2.jpg Home - Cera Care https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1591002176613-PPYSZH3Y688IDMB19CC4/CERA-Main.jpg Home - Cera Care https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590412991504-IDFEYPTJV819SRRIR8DS/CC-UserFlows.jpg Home - Cera Care Features for the App Includes: Onboarding for both patients and carers Dashboard view for both patients and carers Calendar scheduling and appointment management Care reports for patients and carers Check in and check out for carers Quick check out reporting for carers Service requests for patients Account management / profile management Recent visit report Flagging concerns - quick escalation and identification Offline mode Reminders and notifications https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590413010029-B8IH6EXKE1UP7M9TCUXM/CC-IA.jpg Home - Cera Care https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590415052452-0B86T80N5UCHQ6XEZBP9/CC-FinalUI.jpg Home - Cera Care - The final UI was delivered as a design system which for both Android and iOS built upon the UX design system made of reusable components to scale for the needs of the business and link. https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590415994865-VFRCV9PJEXX3LCWWUZ6L/Site_Badges_2020_bw-webby-honoree.png Home - Cera Care https://www.darrenamer.co.uk/home/babb monthly 0.5 2020-05-25 https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590432861009-85ZMPRHO6110531FYKS1/BABB-Main.jpg Home - BABB https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590433331955-4OVQFP0AMIETTURAK2O7/BABB-Personas.jpg Home - BABB https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590433404284-CD30IRQOYIF39O1KKNCY/BABB-UserFlows.jpg Home - BABB https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590434155271-UYZNAO9BVBMEJN7401WL/BABB-wireframes.jpg Home - BABB https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590433928284-SBR1U2EJT79WGW64QXR8/BABB-UI.jpg Home - BABB https://www.darrenamer.co.uk/home/p-o-cruises monthly 0.5 2020-07-22 https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590435667065-W0HZYD8LMHIQQYPYU1D7/PO-wires.jpg Home - P&O Cruises https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590434334643-HFPJD5J7O01AUQUQJ6ET/PO-Main.jpg Home - P&O Cruises https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590435145457-C8R127QAIF77MZJLKXLE/PO-Context.jpg Home - P&O Cruises Understanding Audiences and their needs within a digital ecosystem of a cruise ship. In addition to this I created detailed customer experience journey maps for all audiences type (which I am unable to share publicly) and outlined a core vision, strategy and roadmap for P&O Cruises to improve their CX over the next 3 to 5 years. https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590435029541-N3WPBAPBF7EKFQ23KKL2/PO-Eco.jpg Home - P&O Cruises The digital ecosystem onboard a cruise ship https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590435690846-4SYSSCV1KXBTNRBFHH6I/PO-FinalUI.jpg Home - P&O Cruises https://www.darrenamer.co.uk/home/musician-union-ux monthly 0.5 2020-05-26 https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590497938062-QEA1555ITB7KA7B027M9/MU-FinalUI.jpg Home - Musicians Union https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590495727687-88LXSNSJY2MQPM4J23A8/MU-Main.jpg Home - Musicians Union https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590496627891-BWTIRN2G7XSUZE58HERW/Personas.png Home - Musicians Union I did extensive qualitative and quantitative research with member and prospective members. I wanted to understand what their needs are as well as help align these to the strategic aims of the MU. Our findings were fleshed at into a set of personas to be used as a design tool. https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590496726699-MNLDIWAALE9ZL9FTS1LF/tom.png Home - Musicians Union https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590496777819-UZON1393QJBTJW1PMOEL/tom2.png Home - Musicians Union https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590496929479-6QKC825ZE8J29GLTO70F/MU-digit-roadmap.jpg Home - Musicians Union Here is a picture (Blurred) from the digital strategy workshop I ran with the client once we had all our research inputs. This enabled us to prioritise the objectives and outline a roadmap to deliver the change for the MU. https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590497663456-YILILXFV2NFQQ5XGVSS1/MU-IA-Sketch.jpg Home - Musicians Union Due to time constraints we went straight from sketches to UI and did rapid testing and iteration. https://www.darrenamer.co.uk/home/the-london-stock-exchange-ucd-project monthly 0.5 2020-07-07 https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590521930183-688MNH67XP5M95KJLKEP/LSE-WIRE1.png Home - The London Stock Exchange https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590521908157-KJV0R15DAYQRVRL1COS5/LSE-WIRE2.png Home - The London Stock Exchange https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590521928757-DGAA0YOFDQUMI2YM25DJ/LSE-WIRE3.png Home - The London Stock Exchange https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590521487065-RMQWDT3NLD586B7O3VUT/LSE-Main.jpg Home - The London Stock Exchange https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590521720044-Q0RGPB2BD6JVEVXQU5DH/LSE2.png Home - The London Stock Exchange The research phase of the project lasted 3 months and consisted of 20 internal stakeholder interviews and 50 external (user) interviews to help determine the needs of the primary audiences. https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590521733173-XPLNGEOUPEOU6C417GYL/LSE3.png Home - The London Stock Exchange The personas went on to inform the inform the inputs and craft the user journeys required for the website. https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1590521824721-KG88BOARFQXKQ2MTIRG3/LSE4.png Home - The London Stock Exchange Here is a snap shot of an early version of the IA. https://images.squarespace-cdn.com/content/v1/5ebd485257ca342f0ee7b0f1/1591180791114-UIHY17TX4UL4GTEN4PRY/LSE2.png Home - The London Stock Exchange - Once an understanding of the content, function and user journeys had been developed we could define pages, page principles, the components and their prioritisation. We used these page principles to guide the development of our wireframes.